Helping Us Bridge AdTech and Web3
We wanted to explore how Web3 could be applied to an adtech platform and improve user engagement and monetization flows.
The idea was to test new mechanics like wallet-based interactions and reward systems without affecting the core advertising product.
EvaCodes worked on designing and implementing Web3-related components on top of the existing ad platform.
This included wallet integration concepts, reward-based engagement mechanics, and smart contract logic for tracking and distributing incentives.
The key deliverables were functional prototypes, Web3 architecture recommendations, and a clear integration approach for how these features could work within a large-scale ad network.
We were able to validate how Web3 mechanics could fit into an ad monetization model and identify real use cases for future development.
It also gave us a foundation to explore new engagement and retention strategies for users and publishers.
The collaboration was smooth and well-structured.
They delivered everything on time, stayed responsive throughout the process, and adapted quickly whenever we wanted to shift direction or test new ideas.








