Word Tonic was a great way for me to explore a potential future in copywriting! While not my main career goals, I'd love to do copywriting on the side, and Carolyn and the rest of the community helped... Mehr ansehen
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Word tonic has truly been such a fantastic resource for me. As someone who doesn’t like spending money on subscriptions, word tonic is worth every penny. You learn from AMAZING people (I’ve heard... Mehr ansehen
Been here a year and a half, Carolyn is amazing and a fantastic leader. In my opinion its the perfect way to dive into copywriting for everyone and anyone, the masterclasses, the workshops and everyth... Mehr ansehen
I've been a member of Word Tonic for about 3 months now and it has honestly already had such an impact. I was cautious about joining at first, thinking I'd join for a month, see whether it was worth... Mehr ansehen
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Vom Unternehmen geschrieben
Word Tonic is a platform and community dedicated to Gen Z. Offering existing and aspiring copywriters a blend of education, community support, and career development resources. A copywriting community with over 1000 members, Word Tonic provides exclusive access to live masterclasses led by industry leaders from top brands like Disney, Google, Spotify, Krispy Creme, Lego, Bumble, National Geographic... These masterclasses are designed to help young writers enhance their copywriting skills and gain valuable industry insights. In addition to educational content, Word Tonic fosters a vibrant community on Discord, where over 1,000 members actively engage in discussions, provide feedback and hang out with each other. This Gen Z copywriting community is a supportive space where members can share ideas, seek advice and collaborate on projects. Word Tonic also emphasises the importance of practical experience, offering monthly copywriting challenges and portfolio-building exercises that help members create strong, competitive portfolios. These activities are crucial for those looking to stand out in the competitive copywriting industry and land a job at top brands. Furthermore, Word Tonic connects its members with recruitment opportunities, providing pathways to internships and jobs with major brands. This focus on career advancement, combined with skill development and community engagement, makes Word Tonic an invaluable resource for any aspiring and existing Gen Z copywriter looking to succeed in the field.
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No one does it like Word Tonic!
Before the end of 2024, I was casually spamming instagram reels with my best friend when she sent me the profile of an account by the name of Word Tonic. Intrigued by the colors and the funky font, I took a peek.
Now Word Tonic is my whole personality.
What exactly is Word Tonic, you ask? I mean, besides the best community of young writers learning to hone their skills and delve into the world of copywriting?
Okay, but seriously, before finding out about Word Tonic, I didn't know much about copywriting. I'd see the word floating around, but never knew what it meant. Then one fateful day (after my best friend sent me their instagram), I saw an ad for a free copywriting call. Intrigued, I signed up for it.
It was the best decision ever.
Just the call alone taught me a little bit about copywriting. The phrases on billboard ads, company slogans, radio jingles. Those are all copywriting, and I wanted to know how to come up with memorable slogans like those.
So, I took a leap and joined Word Tonic.
I'm learning so many great copywriting tips and I'm able to join in calls with employees from companies like Doc Martens and Logitech.
Honestly, I can feel myself becoming a more productive person since joining Word Tonic and I'm glad I took that step forward into becoming a future copywriter.
Thank you to everyone at Word Tonic 🫶🏾💜
Word Tonic is an amazing community for…
Word Tonic is an amazing community for any Gen-Zers who are looking to start or improve their copywriting skills!
Amazing opportunities to produce spec work that will be noticed by brands and others in industry, masterclasses, and the chance to find a future job/career!
You won’t find a more inclusive and kinder community :)
Live, Laugh, Love, Word Tonic
Word Tonic has been an amazing resource during my career switch from finance to marketing and communications. The Gen-Z community, especially on the Discord channel, is incredible. Everyone is so supportive, sharing advice, feedback, and opportunities. It’s a space that truly encourages growth and creativity.
Their briefs and masterclasses are fantastic. The briefs challenge you to think outside the box and have helped me build a strong portfolio, while the masterclasses (featuring experts from brands like Duolingo, Crunchyroll, and Airbnb) offer practical, real-world insights. I’ve applied what I’ve learned here, such as improving my social media copywriting and connecting with audiences, directly in my job, and it’s made a significant difference.
If you’re looking to grow your skills and connect with like-minded creatives, I can’t recommend Word Tonic enough!
From being in uni doing something I hate and dreading the future to going in a direction I'm truly excited for
Before I joined Word Tonic, I was doing a STEM course I hated. I literally had no clue what to do after I graduated, and that was terrifying me. Genuinely keeping me up at night.
Now, I'm still in that course and I still hate it, BUT I know where I'm going and what I'm doing. I've found something that gets me really excited that I can actually make a career out of. There's so much positivity, helpful advice and feedback, interesting discussion, not to mention the masterclasses which I've taken loads of notes from. Everyone I've talked to has been such a cool person, it's such a friendly and tight-knit community especially considering how big it is. I feel like I've made friends and found my direction in life.
If you're in a similar situation, and you think copywriting might be the answer, then I really think you should join, at least for a month. You've not got much to lose and it could unlock a whole new world of opportunities to you.
You don't even JUST learn copywriting. I learnt a lot about the freelancing industry more generally and how it's actually way more feasible and than I thought. I learnt LOADS about navigating LinkedIn, networking, and making opportunities for yourself.
I so appreciate that Word Tonic makes this so accessible to someone who maybe hasn't been exposed to all the career possibilities or been taught about businesssy stuff, instead of being one of those shady YouTube gurus who promise their £500 copywriting course will get you earning £10,000 in a month.
Sorry this review is super sappy I promise I'm not being paid to write this, I'm just really passionate about it; my life has been so turned around.
Word Tonic has made my job search fun???
This is such a great community to be a part of - when I decided copywriting might be the career for me, I had no idea where to start. Word Tonic has been incredible at giving me a network of writers who I can ask for advice and who are kind and supportive to all who do! There are loads of upcoming events and an archive of recording of previous masterclasses, workshops etc.
Would highly recommend if you're stuck and want to try a different method for getting your career of the ground.
Word Tonic is AMAZING!
Joining Word Tonic has been one of the best choices I've ever made. I graduated with a Bachelor's in Communications and had heard about copywriting as a career, but I had no idea how to reach that goal.
One day, I saw an Instagram ad for Word Tonic about how I could write about food for a living. That was the beginning of my fantastic journey with them. I became a member as soon as possible, finished the Copywriting Certificate course in a week, and constantly watched the masterclass recordings.
When I say this has been one of the best choices I've ever made, I mean it. It made me realize that I can achieve my dream of writing for a living, and I surround myself with awesome people.
If you're looking for a sign to join, let this be it.
The best community for copywriters starting out their career!
Word Tonic has been so welcoming and helpful to me! I joined last October and have made lots of progress with my copywriting skills and portfolio.
I've watched quite a few masterclasses that they do with big voices in the industry, they're very insightful and I've never seen anything else like it online!
The briefs that they post on their Discord have also been helpful, boosting my confidence in writing and giving me something to add to my portfolio. I cannot recommend this community enough!
Truly a casual, helpful, place to learn
Truly a casual, helpful, place to learn. A comfortable experience.
Best thing I did for my career
Joining Word Tonic was the best decision I made for my career. Hearing about a Gen Z, female-led copywriting community had me intrigued but I never could've imagined it would have gotten me where I am now.
Word Tonic brings an abundance of real opportunities to connect with senior copywriters and industry pros who’ve worked with some of the biggest brands out there. You get to discuss writing with writers from Google, Kylie Cosmetics, Disney and more. Through their advice and support, I landed my current job (initially as a junior copywriter, made a mid-weight just under a year in).
Before Word Tonic, my freelancing business was pretty small and I was primarily working with small businesses in my area. Now, thanks to their guidance and networking opportunities, I’ve expanded my freelance clientele in ways I never thought possible. Writing the script for Spotify’s first-ever ‘Wrapped Live’ was like a fever dream and nothing I would've imagined doing so early into my career, and I’ve since worked with brands like GUESS, GUESSKIDS, Marciano, Bumble, and Badoo. Honestly, I’ve flourished here in ways I couldn’t have imagined.
Beyond career growth, Word Tonic gave me a platform to share my expertise. I’ve been a guest speaker, inspiring new copywriters, and even served as a course instructor teaching others how to write effective scripts. The community itself is super friendly, full of fun, cool, creative and authentic people who genuinely want to help each other succeed while keeping things chill and informal.
If you’re looking to grow as a writer, connect with top-tier professionals, and join a group of supportive and inspiring creatives, I can’t recommend Word Tonic enough. It’s not just a community— if used correctly it can be a launchpad for your career.
The PERFECT place for Creatives
It's the PERFECT place for people who want to get into copywork, AND for more experience people. Even if you ignore the absolute top notch course they have and the masterclasses with big brands/charities, the community itself is worth it. Having people to bounce ideas off, to get advice from, to give you that important feedback on work AND help you build a banging portfolio.
Not only that, but there's so many niche areas to get involved in - my personal favourites are the creative writing areas (where we write a whole anthology that feature work from members) and the game writing niche!
Brilliant community for young writers
I found Word Tonic after a few years of copywriting, but I was lacking direction. I’ve been a member since April 2023 and plan to be for much longer.
Being able to join masterclasses, practice with the weekly briefs, and most importantly, get to talk to other young writers has been invaluable to my career.
Carolyn is an amazing founder and also community member, always eager to support members which I love. It’s brilliant that this community is female-founded with young writers TRULY in mind.
I seriously recommended Word Tonic to newbie writers and also those with a bit more experience. There’s no pressure- you can be as involved as much or as little as you want with the community.
Love love love Word Tonic!
I got the job!
So many great opportunities for learning/networking! I joined Word Tonic last year and didn’t interact at all. Then, after going backpacking, I rejoined in August with a tan, a tattoo, and two degrees, but no portfolio or copywriting experience.
By September, I’d been connected with a mentor who was offering support with copywriting through an neurodivergent lens. Then, by October, I’d received a job offer and am now working as a junior copywriter for a large UK charity.
Thank you so much Word Tonic!
I adore Word Tonic
I adore Word Tonic, it’s such an amazing community of people always eager to help, encourage, and support each other through their journey to success as gen z copywriters!
Word Tonic is the reason I got my first paid job as a writer, and now I’m a full-on business owner!! I don’t think I’d have had the confidence to be where I am now without that initial push from Word Tonic.
I got a job through Word Tonic!
Word Tonic is such an amazing community for gen z copywriters of all levels! I joined having a few months of experience and some spec projects under my belt and Word Tonic put me in contact with an amazing person which lead to a copy job!
There's something for everyone with frequent masterclasses and talks, different competitions, and a creative writing anthology, you can't miss out!! :D
A great copywriting community for Gen-Z…
A great copywriting community for Gen-Z by Gen-Z.
This is a female-led, safe place to learn copywriting. You get to interact with people from various walks of life who may be anywhere on the planet.
Learning with others helps in figuring out your own process, and the founders have partnered up with an agency to help them scout young copywriting talent.
They also provide excellent learning materials, such as readings, masterclasses, and specified channels (on Discord); and they recently launched their own self-paced copywriting course.
You would be making a wise investment in yourself if you decide to join the community!
Word Tonic introduced me to copywriting…
Word Tonic introduced me to copywriting in a way that my undergrad English degree never did lol. It’s an incredible community full of kind, wacky people and the connections I’ve made are invaluable. Being a part of WT opened so many doors just by sharing the wealth of knowledge and meeting people. Long live gen z craziness!
This Is Your Sign
On the fence about joining? This is your sign!
Word Tonic is a fabulous resource for Gen Z writers and creatives. I mean, where else can you access so many guides, inspiring talks, and HONEST advice??
Helped me get a job!
I highly recommend Word Tonic to copywriters of all levels. I'd already had jobs in the industry, but joining WT helped me brush up on my skills, watch masterclasses with talented industry professionals, and get brilliant advice on my portfolio.
I managed to land a full-time job within a couple of months of joining thanks to all the help and advice I received. I'll definitely be sticking around to keep watching the live streams and joining in with the fun weekly challenges!
Love Word Tonic!
My name is Hazel, I’m a 24/yo copywriter and I’ve been a member of Word Tonic since March of this year. During my time in the community, I learned a LOT(I didn’t even know what copywriting really was until I joined!!), watched tons of masterclasses, met some wonderful and talented genz writers, and have developed an awesome friendship with the founder, Carolyn. I’ve also had several freelance gigs during my time learning- I got my very first gig about four months after joining and developing my portfolio, which is wild!! If a young woman from West Virginia with no college degree or prior experience can do it, so can you!!! It’s hard work, but this is the community to do it with. If you’re genz and interested in copywriting, I’d very much encourage you to join!!
There's nothing else like it out there
Joined about a year ish ago.
There's nothing else like it out there. I'm talking to YOU. You, who's sitting on the internet trying to figure out if this is the next Netflix/Hulu documentary. Or trying to see if it's worth it. Like anything else, the Word Tonic community is what you put into it. I could say a bunch of things and if you're reading this, there's a chance you're trying to figure out if this thing is legit. Let me put it this way: you don't just find a 20-something out here trying to put together a gutter scheme this large and this involved that genuinely aids and helps other people. The founder is so busy that I don't even know if a scam of this scale would be worth it. We have people from all over the country, all over the WORLD, different time zones, company powerhouses coming in and talking with us, masterclasses that they teach, and some that WE teach if we are coming from a specific industry (I have one!)
There's so much stigma, bias, closed doors, suffocating language, and snuffed opportunity for people who genuinely want to do something good. That something creates mind-bending, transformative, creative, hit-this-out-of-the-park, oh my god, did you see what Oatly did last week, type of copy. The people here are thinkers, doers, and makers, and the one thing that unifies us is our hope that we can take this culture and write our way to make an impact in our corner of the earth. You know what age we live in today? Where jobs are MAKING UP positions and letting them rot on LinkedIn to make it look like they have growth? The "must have worked xxxx years" for entry-level roles? The people just sharting on Gen-z because they think everyone is stupid? It takes GUTS to create something that goes against this grain of, "naw, you should just kill yourself over xx job and xx job like I did" or to listen to just ONE naysayer and not throw it all in the basket.
For my part, I saw an ad for this place, after trying to do the writing thing on my own and thinking my style was too odd, my tone of voice to colorful, and my place was at zero tables. Carolyn is genuinely sweet and caring and wants everyone to win. You don't see that in this dog-eat-dog world. I took my shot and made my voice heard; now I've created several channels, an open resource for other people, and I have landed a job honestly in my favorite niche. I still want to do more; for example, I want to be a full-time travel writer, but I would have stopped writing like this a long time ago if members of the Word Tonic community didn't support me. If I'd listened to an English teacher who said, "I just like to hear my voice," NO - I write like this. Someone out there BENEFITS from this tone of voice. Maybe it isn't your college prof. But someone will resonate. That's the thing here.
Worst case scenario, you come in and realize it's not for you. Or you want to pivot, and you have a ton of writing resources now. It's up to you, but chat with everyone first, see how you like it, join a welcome call. It's brutal out there.
Now if Shonda Rhimes wants to make a show about this, gal SHOULD. (hey shondaland)
MWAH
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