Ethica Diamonds Bewertungen 16

TrustScore 4 von 5

4,0

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Unternehmensdetails

  1. Juweliergeschäft

Vom Unternehmen geschrieben

Ethica Diamonds is a luxury jewellery house established in 2010 with a singular dedication to ethical best practice and sustainability. From our stunning boutique showroom in the Duchy of Cornwall's Nansledan development, Newquay, we create exquisite jewellery featuring laboratory grown diamonds and ethical gemstones. We believe true luxury shouldn't come at a cost to the planet or its people. Every piece we design is crafted to exceptional standards, reflecting our commitment to environmental responsibility and transparency. We specialise in bespoke jewellery design, so if you have something unique in mind, we can help you create it.


Kontaktinformationen

4,0

Gut

TrustScore 4 von 5

16 Bewertungen

5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Stern

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Bewertet mit 5 von 5 Sternen

Outstanding experience with Ethica

Outstanding experience with Ethica. We picked two of their engagement rings and had them customised. We were sent CAD images and there was great communication during the design process. We had them posted over to Newcastle and were told when so delivery was very safe. The team at Ethica were great from beginning to end!

13. Juni 2026
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Hi SM,

Thank you so much for taking the time to write this five star review. We are delighted that you found your experience outstanding! It really does mean a lot to a small business like ours.

We are also delighted that you are happy with your purchases and pleased that you found our special delivery postal service attentive too. We'll be sure to pass on your kind words to our team.

Warmest Regards,

The Ethica Team x

Bewertet mit 1 von 5 Sternen

Incredibly Disappointing

We chose to contact Ethica privately voicing our disappointment with our customer experience and the impact it has had on us the past few months, and in return we have had our warranty rescinded (pretty sure that’s illegal) and a refusal to service our purchase again in future. Explicitly voicing our dissatisfaction (privately before posting any review) has been framed as a “total breakdown of the customer relationship” by them as they are unable to accept that a customer can be unhappy. And take no notice of their response to this, there has been no accountability throughout.

12. Juni 2026
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Hi Hayley and Louis,

We are genuinely sorry that you remain disappointed with your experience. As a small, family business, we pride ourselves massively on our customer service, as evidenced by our countless glowing reviews.

Throughout this matter, we made repeated efforts to resolve your concerns, including arranging multiple inspections and repairs at our own expense, and we are pleased that the concerns regarding the ring itself were ultimately resolved.

We also acknowledged and apologised for the error regarding the gift box that your ring was sent back in. We understand the loss of your original ring box was upsetting, however we did replace it with an identical box. We understand that you believe the replacement box differs from the original due to variations in the wood grain. Whilst we appreciate your disappointment, we supplied a replacement box of the same type and specification and were unfortunately unable to identify any further practical resolution.

We would like to clarify that our decision not to provide future discretionary servicing was not because you expressed dissatisfaction. We welcome customer feedback, whether positive or negative. Rather, after several months of extensive correspondence and attempts to reach an acceptable resolution for you, we concluded that the relationship had broken down to a point where we were no longer the best business to support you going forward.

While we appreciate that you view events differently, we remain confident that we acted in good faith throughout and made every reasonable effort to resolve the issues raised.

We wish you and your family all the very best.

The Ethica Team

Bewertet mit 5 von 5 Sternen

Fantastic!

Beautiful piece of jewellery, love the ethical natural of the company and its focus on sustainability and women leading, perfect for my Cornish fiancée! The main reason for the review though is to champion the quality of the customer service we have received through buying the engagement ring and the wedding rings and now having damaged the engagement ring the support, care and communication as it was fixed and returned to us. What a fantastic company, particular thanks to Laura who has been wonderful throughout!

1. September 2025
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Thank you so much for this wonderful 5-star review! We are absolutely thrilled to hear about your experience with us.

At Ethica Diamonds, we are always so pleased to hear how our customers share our passion for ethical values and sustainability. Your comments about our customer service are also greatly appreciated, as a team we love to provide our customers with warm, patient, and caring communication. We want every customer to feel completely supported from their initial enquiry all the way to the post-proposal celebration.

Hearing that our customer service made such a difference on your journey means the world to us. Thank you for your heartfelt recommendation to anyone looking for a company that will care for them every step of the way.

Thank you also for your kind comments regarding the customer service experience you received from Laura. We will be sure to pass on your appreciation for Lauras support on your journey.

Warmest congratulations from all of us,

The Ethica Diamonds Team

Bewertet mit 5 von 5 Sternen

Beautiful Ring, Fantastic Customer Service

The communication was fantastic, and never once did I think that I wasn't being looked after. I didn't feel ridiculed or anything of the sort (given my lack of any ring-based knowledge!) and felt like I was really cared about, which was really nice.

It was a really nice touch having their well-wishes sent to me before the moment, and the follow-ups which they did which also incredibly nice to receive. The attention and care invested in me from initial enquiries to post-proposal was incredible.

If you are looking for a company that will take care of you every step of the way, I would fully recommend going with Ethica.

11. Jänner 2026
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Thank you so much for this wonderful 5-star review! We are absolutely thrilled to hear about your experience with us.

At Ethica Diamonds, we know that choosing the perfect ring can feel daunting if you don't have much jewellery knowledge. That is exactly why our team prioritises warm, patient, and caring communication. We want every customer to feel completely supported from their initial enquiry all the way to the post-proposal celebration.

Hearing that our well-wishes and follow-ups added a special touch to your journey means the world to us. Thank you for your heartfelt recommendation to anyone looking for a company that will care for them every step of the way.

Warmest congratulations from all of us,

The Ethica Diamonds Team

Bewertet mit 5 von 5 Sternen

Beautiful stone and setting

Purchased a larger engagement ring and matching wedding band for my wife for her 50th birthday. The ring is stunning. The whole process of selecting and ordering the stone was simple and the ring arrived as specified very quickly. Would recommend this company.

30. März 2026
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Hi Bill,

Thank you so much for the wonderful 5-star review! We are absolutely thrilled to hear that the engagement ring and matching wedding band were such a success for your wife's 50th birthday—what a beautiful and memorable milestone to celebrate!

At Ethica Diamonds, we always aim to make the process of selecting and ordering the perfect lab grown diamond as simple and seamless as possible. It is fantastic to know that your rings arrived quickly and exactly as specified.

Thank you for highly recommending us, and we wish you and your wife all the very best!

Warmest regards,

The Ethica Diamonds Team

Bewertet mit 5 von 5 Sternen

Amazing

Amazing! I had a pretty good idea of what I was looking for and when I found The Penelope Ring from Ethica Diamonds it was perfect in every way!

They made the whole purchasing process from start to finish so stress free with the fantastic customer service and communication at every stage!

We both absolutely love the ring! It is perfect in every way! It was a tiny bit too big but they offer a resizing service which is very helpful and shows the great aftercare you get with Ethica Diamonds too!

Thanks to everyone at Ethica Diamonds for delivering our dream ring!

17. April 2025
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Hi Joel,

Thank you so much for this amazing 5-star review! We are absolutely thrilled to hear that The Penelope Ring turned out to be perfect for you both.

At Ethica Diamonds, we always strive to make the purchasing process completely stress free, so it is wonderful to know that our team's customer service and communication looked after you at every stage.

We are also glad to hear that our resizing service has been helpful for you! Providing excellent aftercare is incredibly important to us, as we want to ensure your jewellery fits perfectly and is looked after for a lifetime.

Thank you again for choosing us, and we wish you both a lifetime of happiness together!

Warmest regards,

The Ethica Diamonds Team

Bewertet mit 5 von 5 Sternen

Brilliant rings and customer service

Before getting engaged, both myself and my partner like the idea of getting an ethical ring. And I am so glad I opted for Ethica for the engagement ring; my partner loves it.

Given it was an area I didn’t have a huge amount of knowledge in, the team were super helpful in providing information and advice as to what would likely be best. They certainly took the time to give me a full picture.

Fast forward a year, both myself and my partner have returned to Ethica to get our wedding bands. Again, we love them.

17. Juni 2024
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Hi Nick,

Thank you so much for this brilliant 5 star review! We are absolutely delighted to have been a part of both your engagement and your wedding journey.

Choosing an ethical engagement ring is such a meaningful decision. Since fine jewellery isn't something most people buy every day, our team always takes the time to provide all the information and advice needed to give you a full picture. We are so glad you found that support helpful!

It was a true pleasure welcoming you and your partner back a year later to choose your wedding bands, and we are thrilled to hear that you love them just as much.

Thank you for choosing Ethica Diamonds for such special milestones. We wish you both a lifetime of love and happiness together!

Warmest regards,

The Ethica Diamonds Team

Bewertet mit 5 von 5 Sternen

Outstanding

Outstanding company and product, highly recommended.

From my first slightly nervous phone call, Olivia at Ethica has guided us brilliantly. I couldn't have asked for a better experience to make such a significant purchase of both engagement and wedding ring for my partner.

Both rings are perfect and beautifully finished.

7. Mai 2024
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Hi Kelvin,

Thank you so much for this outstanding 5 star review! Making such a significant purchase can certainly bring on some nerves, so we are absolutely thrilled to hear that Olivia guided you so brilliantly and made the entire process a wonderful experience.

We are delighted that both the engagement ring and wedding band are perfect and beautifully finished for your partner. Providing that peace of mind and exceptional quality is exactly what we strive for at Ethica Diamonds.

Thank you for your high recommendation, and we wish you and your partner a lifetime of love and happiness together!

Warmest regards,

The Ethica Diamonds Team

Bewertet mit 5 von 5 Sternen

Ethica have been fantastic

Ethica have been fantastic, my fiancée’s ring was a bespoke design and they were extra helpful in ensuring the workshop got it right. I was kept up to date at all times and with their help I was able to get a specific sized diamond. I can’t praise them enough for their help, the ring was delivered quickly, was excellently packaged, and overall it’s felt like a very personal experience. The ring is perfect, I couldn’t have asked for it to be better.

29. Mai 2023
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Thankyou so much for your positive review, happy customers mean everything to us and we are pleased to have met your expectations with such a meaningful purchase.
The Ethica Team

Bewertet mit 5 von 5 Sternen

The staff and experience at Ethica…

The staff and experience at Ethica (twice - engagement and wedding bands!) was nothing short of excellent. It was nice to have such attentive help, and staff that embraced my indecision and ultimately make the choice with a fantastic ring(s)! Communication and input from everyone at Ethica was faultless. I would (and do) recommend Ethica to anyone who asks for a recommendation when choosing their wedding jewellery!

30. April 2023
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

It's such a pleasure for us to have such positive feedback from our customers. Thankyou for taking the time to review us (and choosing us!) for both your engagement and wedding rings too!
The Ethica Team

Bewertet mit 5 von 5 Sternen

The perfect engagement rings and wedding bands

Excellent and attentive from the moment I first got in contact. The guidance in selecting the ring and the care after making my choice was first class. Wonderful staff and communication, which was frequent and kept me in the loop throughout the whole process, from manufacture to delivery. Customer service from people who really do care..
We followed this up by selecting our perfect wedding bands from Ethica too. Couldn’t be happier.

23. September 2023
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

We are thrilled that you had a positive experience with selecting your ring through to the delivery. Being a small team, we try exceptionally hard to leave our customers with a positive customer service experience and so we are very grateful for your 5 star review!
The Ethica Team

Bewertet mit 5 von 5 Sternen

Extremely friendly and personable service

Extremely friendly and personable service from the start. Olivia, Claire and other members of the team were highly responsive to emails and calls, and were very helpful in person at the showroom. The engagement ring was fantastic and our wedding bands are lovely too. The team were happy to help with resizing and I would highly recommend to anyone.

17. Februar 2024
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Thank you so much for your positive review Miss Harris! We feel very honoured to have been part of your journey to finding the perfect engagement and wedding rings - it was our pleasure.
Wishing you all the best and hope to help you with any other jewellery purchases in the future.
Warmly, the Ethica Team x

Bewertet mit 5 von 5 Sternen

best choice

great communication and that personal touch

26. April 2024
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Thank you so much Chris for your five star review! We're really glad that you found our service personal and the communication good.
Best wishes,
The Ethica Team x

Bewertet mit 5 von 5 Sternen

Caring customer service from Ethica.

Ethica Diamonds were absolutely incredible from start to finish; I would recommend them to any couple looking to buy an engagement ring.
After seeing their beautiful designs on Instagram, I reached out to make an in-person appointment. A few weeks before the appointment Ethica told me they’d have to cancel it due to circumstances beyond their control; I was crushed as my partner and I were due to drive 3hrs to make it.
However, Ethica very kindly offered us their at-home sample service at no charge to make up for the cancelled appointment. I ended up liking a ring that wasn’t my original choice, and decided to make another in-person appointment so I could be confident in my choice. Ethica very kindly agreed to a Saturday appointment as they knew we were coming from so far away, another example of their commitment to giving us a great service.
At the appointment Olivia was warm, knowledgeable and friendly; she took a genuine interest in us as a couple and we felt sure that with her guidance we were making the right decision for us. After choosing the setting for the ring, we went home while Olivia sourced us some diamonds with the specifications we had discussed with her. She was very quick with her emails and helped us find a perfect diamond.
My wonderful partner proposed on 10.02.24 with a beautiful ring, and I’m so grateful to Ethica for organising its smooth delivery with him; the hardest part of the whole process was waiting for the proposal!
Thank you Ethica Diamonds for your kindness and professionalism throughout our journey with you; you’ve helped make this fiancée very happy!
(K + J).

7. Oktober 2023
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds


Thank you so much for your heartfelt review and congratulations on your engagement! The Ethica Diamonds team are honoured to have been a part of your journey and we couldn't be happier that you had such a great experience with our service.

Your kind words about our team's friendliness mean the world to us. At Ethica Diamonds, we strive to create a warm and welcoming atmosphere for all of our customers and we are delighted that we were able to make your engagement ring shopping experience a joyful one.

We are thrilled that you love your engagement ring! It was a pleasure helping you find the perfect ring and thank the two of you for choosing Ethica.

Bewertet mit 1 von 5 Sternen

Poor customer service when issues are experienced.

I designed a ring through Ethica Diamonds for my partner, with her choosing the setting and me making the final design decisions. Prior to receiving the ring, ED had already used it for marketing purposes on their website and on social media. My partner subsequently saw the ring on their website before I had received it and as such the opportunity for a surprise at the point of proposal has been removed and the entire process spoilt.

When concerns were raised with the company I continually received platitudes from their team: 'I'm sure she'll love it anyway'. Throughout, they consistently attempted to shift blame to me, claiming that use of products for media purposes immediately on production was standard practice for all of their products. They finished producing the ring 10 days early, with delivery timelines keeping in line with the original schedule. Due to being in the military, the delivery of the ring had to maintain the original delivery schedule due to an overseas deployment.

Ethica Diamonds have ruined a once in a lifetime event and have refused to take any responsibility. I politely requested a 10% refund due to lack of satisfaction with the service provided, however this was flatly refused. When the complaint was raised, they stated that if I did not like it I could return the ring for a refund; this is not a viable option.

I will not use them for wedding ring purchasing and would not recommend their services. It is evident that if there are any issues there is no mechanism for them to be resolved.

29. Juni 2023
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Hi Tom

I hope this message finds you well. My name is Ian from Ethica Diamonds. I'm reaching out regarding your Trustpilot review.

First, I want to sincerely apologise for the experience you had. As a small, family business, client satisfaction means everything to us. The fact that we fell short this time truly weighs on us. We're proud of our excellent Feefo score, and we always strive to make every customer's experience special.

I understand that time doesn't erase the disappointment of that moment. Ethica Diamonds exists to create joy and lasting memories, and we clearly missed the mark. As a small, ethical company, reviews like yours can have a significant impact on us, especially when we put such care into our work.

Given that some time has passed, I was hoping you might consider revisiting your Trustpilot review. It would mean the world to us. If there's anything within our power that we could do to address your concerns, please don't hesitate to let me know.

Thank you for your time and consideration.

Warm regards

Ethica Diamonds

Bewertet mit 1 von 5 Sternen

Delete negative Google reviews!

This company deletes negative Google reviews and still "ethica diamonds" which are not lab or natural diamonds but are gemstones.
Do yourself a favour and check out the ASA Ruling on Kinetique Ltd t/a Ethica Diamonds and do your research on what gemstone you are actually buying before you part with any cash!
Be aware, this company has also attempted to remove this review on Trustpilot.
I was a genuine customer who purchased a real lab diamond from another retailer located in London W1U 1JW.

24. November 2021
Bewertung ohne vorherige Einladung
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Antwort von Ethica Diamonds

Hi there,
Thank you for your feedback, although we are very disappointed to be rated 1 star. We would be happy to discuss this with you if you could provide us with your order number and name, as we cannot trace an order from you currently to be able to help you with this further. I note your other reviews are also written on the same day with a mixture of different star ratings, which appears to be a suspicious attempt to convey oneself as a genuine customer.
In response to your comments, firstly, we would like to address the comment about deleting negative reviews on google. This is factually incorrect; it is impossible to remove genuine Google reviews, good or bad, unless they are explicit, offensive or illegally written. The process of having a review taken down by Google (and Feefo for that matter) is very extensive, which is why they are highly trustworthy review platforms.
If it were easy to remove negative reviews, Google and Feefo would not be trusted platforms for reviews. Customers are entitled to leave negative feedback, and this feedback can only be removed if it is illegal content. Otherwise, there is no way of a business being able to remove these reviews. Secondly, we would like to point out that we do sell lab grown diamonds as well as the Ethica Diamond. The Ethica Diamond is our own branded diamond infused moissanite for which we hold the UK distribution rights, and we fully disclose the composition of the Ethica Diamond on our website. We have hundreds of 5 star positive reviews from happy customers of ours who are delighted with the jewellery and stones we sell, as rated on Feefo and Google:
https://www.feefo.com/en-GB/reviews/kinetique-jewellery?displayFeedbackType-BOTH&timeFrame=-YEAR&_ga=2.203042449.1881083730.1666171656-525030819.1664192038.
As you can see from our review platforms, with a combined total of over 700 five star reviews, we have had only three reviews that are 3 stars or under. Despite our greatest efforts to provide every customer with an outstanding service, we aren’t perfect. However, what matters is that whenever a customer has a problem, we go over and above to sort any issues and make things right for them. We also respond to feedback publicly, to be completely transparent, NOT get the review removed, as can be seen on our review platforms Feefo and Google. We take our customer happiness and their confidence in us very seriously and our customer satisfaction is our number one priority.
Finally, the ASA ruling was the result of an unfortunate attack on our business from a former director of the business, who has recently been found guilty by the UKIPO of bad faith. One of many articles covering this story can be read here:
https://www.iamstobbs.com/opinion/rough-diamond-a-clear-cut-case-of-a-trade-mark-filed-in-bad-faith
Hopefully we can confirm that you are a genuine customer of ours and discuss this further with you to get to the bottom of your review, although we are unsure whether this is genuine as we have not been made aware of this grievance outside of Trustpilot.
Kind regards,
Ethica Diamonds

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