Yusufbhai 

I was disappointed with my experience. I had to stand in the shop for more than 20 minutes waiting for my perfume because only two or three staff members were handling both the mixing and packing. The waiting area was crowded, and with so many Perfume fragments around, it became uncomfortable having to breathe in strong perfume scents for such a long time.

My suggestion would be to organize the mixing area better by removing unnecessary small bottles from the worktable and hiring more staff to handle customers efficiently. This would reduce waiting times, improve customer service, and create a more comfortable experience for everyone.

Shahinaz was very kind and helpful, lovely service provided from her.

The staff there don't value their customers. They don't care about customer service and show little concern for their customers. Near saraab DJ metro station

I have been a loyal customer of Yusuf Bhai's perfumes ever since my first visit to Dubai, and my admiration for their craft has only grown with time. What initially drew me in was something truly special — the ability to recreate the fragrances I already knew and loved, capturing them with remarkable accuracy and finesse. That level of personalised service is rare and deeply appreciated.

The quality of their perfumes is outstanding. The scents are rich, complex, and — most importantly — incredibly long-lasting. A single application carries through the entire day and well into the evening, which speaks volumes about the concentration and calibre of ingredients used. These are not fleeting, surface-level fragrances; they have real depth and staying power.

I recently ordered a new batch of six bottles, and I am delighted to say that the experience was flawless from start to finish. The delivery was seamless — timely, well-packaged, and handled with obvious care. It is reassuring to know that the high standard I experienced in person translates just as well to an online order.

Whether you are looking for a signature scent, a thoughtful gift, or a recreation of a beloved fragrance, I wholeheartedly recommend Yusuf Bhai. I will without a doubt be ordering again. Truly exceptional — in product, in service, and in value.

I find xs night perfume bold and powerful. Notes rise and fall as you spray. It makes me feel energised yet comforted by the lavender and bergamot. I feel like it is healing me because of aromatic herbal dna. I enjoy the scent dna so much I think it is wonderful. I would say only one negative point it is masculine leaning. However women not looking for a feminine fragrance can wear thid too for bold vibrant confident feeling. And I think it is a must wear in my collection.

Great service , ship too uk regularly.
I would go as far to say some of the fragrances are better than the real thing .
Would not shop anyplace else

All the staff are accommodating. All parfume smells good. Thank u to Nawaz as he explains well when use the new made fresh perfume
Before use

I had heard about Yusuf Bhai Perfume endlessly — across social media, reels, and breathless recommendations. As a serious perfume collector, someone who understands composition, projection, sillage, and longevity, I decided to experience it firsthand. I travelled all the way from Australia, genuinely curious, cautiously optimistic.

What I encountered was not artistry — it was marketing.

The store was overcrowded, chaotic, and clearly driven by hype rather than substance. Staff appeared overwhelmed, disengaged, and unable to communicate with the confidence one expects from a house that claims distinction. The atmosphere felt transactional, rushed, and hollow — not the environment where perfumery should be explored, discussed, or respected.

Let’s talk about the perfume itself.

Projection was weak. Longevity disappointing. Complexity shallow. I tested multiple options and found nothing that stood apart from what you can find in countless other perfume shops nearby — many of which offer equal or better quality without the noise. In fact, a fragrance I purchased from a small shop across the road outperformed Yusuf Bhai’s offerings in every technical aspect.

That was telling.

I specifically asked to meet Yusuf Bhai, believing — perhaps naively — that a brand built so loudly around a personality would value human connection. I was told, bluntly, that he does not meet anyone. No explanation. No courtesy. Just refusal.

That moment defined the experience.

When fame replaces humility, craft usually follows. What exists here feels less like perfumery and more like a social media construct — impressive on screen, underwhelming in reality. A brand that looks confident online but collapses under scrutiny in person.

This visit was not just disappointing — it was disillusioning.

Perfumery is intimate. It is personal. It requires respect — for the art and for the people who seek it. Sadly, I found neither here.

I would not recommend Yusuf Bhai Perfume to collectors, enthusiasts, or anyone seeking authenticity. This is not excellence. This is hype — carefully manufactured, loudly broadcast, and ultimately empty.

A lesson learned the hard way:
Not everything viral is valuable.

I bought the diptyque orpheon from the chennai Nugambakkam store. Paid Rupees 3700.Absolute waste of money. The smell doesnt last at all.
I did get carried away by a lot of influencer posts by the founder.
I will stick to buying clones from Noted Aromas or Perfume shark in the UK. They last for 1-2 days and are much much better

Absolute disgrace.utter nonsense selling rubbing alcohol in name of perfume.YB india is a scam .please dont buy anything as i ordered YB tobacco vanille after seeing some paid review.To my surprise it was just ugly and nowhere near OG.i waited 2weeks ,nothing.contacted them on chat tjey said sorry that is it…..Biggest scam.plz dont buy anything

"WARNING: Do not waste your money on Yusuf Bahia Parfums. These are not real perfumes — they smell awful, extremely strong, and even made me feel sick. I love perfumes and have many originals, and I can confidently say these are some of the worst I’ve ever tried. Nothing like the authentic scents they claim to copy. Total disappointment “Smells terrible, nothing like the original — gave me a headache, total waste of money.
I’m a true perfume lover, but Yusuf Bahia Parfums were a huge disappointment. The smell was very strong, unpleasant, and even made me feel sick. Definitely not close to quality fragrances

When I travel to Dubai each year I go to Yusuf Bhai’s store where the staff recreate all the fragrances we want in front of us each time and they are definitely long lasting. We just got back 3 weeks ago with 6 bottles of different perfumes. I wouldn’t trust anywhere online claiming to do yusuf bhai originals. Make sure to click on the links to see if they’re legit first before ordering.

Perfume never arrived, blame shifting and not getting credited. Real bazaar style service.

Same problem like everyone is complaining
Had 4 perfumes 3 days ago
All made in front of me with only 3 drops of perfume oil and rest was water or alcohol only
It last max 10 to 15 mins
Then after that no sign of any perfume
Very low quality perfumes are sold on shop. Peoples are idiots who think he sells best perfumes in deira
He is a scam. Do not trust social media videos
May be he can match the perfume smell but on very low quality
Rating 0 from me
Stay away from yousaf bhai shops and try other shops same street.
Thanx

I only have good experience with Yusuf Bhai fragrances. I ordered 2 bottles (kilian smoking hot and initio side effect) and I love them both. They are super close to the real ones, strong and long lasting.
First time the shipping was very slow, took almost a week (I live in Dubai), but second time I received my package in 2 days.

Hello
First of all this website doesn't belong to yusuf bhai, it's an unclaimed website, when you click on the link then it shows you something else.
Yusuf bhai website is different & don't spoil the name of yusuf bhai.

You can shower in the whole bottle and it will still wear off. I had to really ever 30mins and it still won’t stay even after putting them in the fridge for 5 days as suggested by the staff.
It’s all a marketing gimmick and the dupes don’t smell like the originals. Purchased 3 bottles and it’s like fragrant water. Don’t bother.

I Bought more than 19 perfumes in total from Yusuf Bhai. Few of them were good but they don't last more than 1 hour. I visited Jumeirah branch and the staff is basically rushing to create perfumes they hardly the quality. I bought LV imagination from this store and kept in refrigerator for 4 days still the smell doesn't last 1 hr. I bought 3 bottles for LV imagination and all of them have a lasting of only 1 hour.

Overhyped this is what happens when you constantly advertise eventually in your subconscious you think it's a great product.
But every shiny thing is not gold.
It's nothing but clones of other fragrances.
There customer service is on the other hand is extremely bad. They lack of response and won't take any responsibility for there actions as well. I sent them messages and they won't respond back for hours sometimes till next day.
I had very bad experience with them as far as ordering concerns. I choose what I wanted after going back and forth with them. Finally placed order and paid the invoice. Now they are no where to be found. After almost a week they are still confirming my address. After two days of that I received a message asking to choose different perfume because they are out of stock. Seriously!!
Took them a week after I paid for the product to realize that they don't have it in stock.
I asked for refund and now again they are no where to be found. Product wasn't shipped and I was well within my rights to cancel my order. But they don't want to reply back.
Then Yusuf has the audacity to show how caring he is on his YouTube channel and YouTube shorts.
Like I said overhyped advertising that all.
I will never order anything from them anymore and will not recommend them as well.
First impression is a last impression!!!

Extremely disappointed with the 12 perfumes I bought from Yusef Bhai in Dubai. Honestly, this was one of the worst purchases I’ve ever made. The staying power is barely 10–15 minutes, and after that, there’s absolutely no trace of fragrance left.

These perfumes were hyped up so much on social media, but the reality is far from what was promised. It’s clear now that they are just social media influencers, not genuine perfumers or professionals in fragrance-making. The quality feels cheap, watered down, and mass-produced.

I regret spending my hard-earned money on these. If you’re someone who values good-quality, long-lasting perfumes, I strongly recommend staying away. This was an absolute waste of money and trust.