Mr Taimour was very knowledgeable and hats off to his patience as I asked him many questions away from the topic and still he managed to listen and answer them accordingly. The best thing I liked is h... Mehr ansehen
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Mr Taimour was very knowledgeable and hats off to his patience as I asked him many questions away from the topic and still he managed to listen and answer them accordingly. The best thing I liked is h... Mehr ansehen
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I contacted the team today to request a withdrawal of £7K from my savings. They promised to get back to me within 48 hours with the required application form and information about the t... Mehr ansehen
Thanks Taimour For taking the time to go through each of my questions with patience and explaining the details with clarity. I'm looking forward to buying my first home through Pfida, which it... Mehr ansehen
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Alhamdulillah for the accurate, precise and sound advice given to me on online portal by Mohammed. He helped me to understand how Pfida overall works in terms of Halal home buying go. I understood wh... Mehr ansehen
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Pfida is an ethical fin-tech on a mission to provide everyone with equal and fair opportunities to save, invest and ultimately own a home without interest and debt. Our goal is to create an ethical and fair world by providing finance products and services that benefit everyone, whilst eradicating debt. Launched in 2016, we started as Primary Finance to find a fair, ethical and halal solution to home buying in the UK. In 2019, through the help and trust of people that believed in our vision, we successfully launched our home finance product by helping a number of early customers become homeowners. In the last few years, we’ve been quietly working to gain new customers, expand our infrastructure, grow our team and launch our savings products, GYS, GYS+ and GYS Pro. Now we stand before you, as Pfida. We’re looking forward to a future where we can continue to create more and more benefit for the people.
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I would not recommend Pfida.
I knew Pfida involved a long waiting list, and I was prepared for that. But once my turn came, the experience quickly became frustrating. They lost track of my place in the queue, denied having any record of me, and made me wait again. From there, communication was slow, inconsistent, and only by email - many of which went unanswered.
Their review of my finances was excessively detailed, beyond what’s reasonable. Even after explaining everything line by line, I was asked to increase my deposit. I had already paid the application fee when they switched me to a “new product” without clearly stating the original product was no longer available. Timelines kept slipping—from an expected launch in early 2025 to early 2026.
This was particularly problematic as I was refinancing, with my mortgage term due to expire. Despite me explaining this repeatedly, there was a complete lack of urgency, flexibility, or understanding of my situation. They simply did not act at the speed required.
To be fair, the one decent thing Pfida did was refund my application fee promptly after just one chaser email. But that is the only positive aspect I can point to.
In the end, I went with another provider who could complete far more quickly and whose process was much more efficient and streamlined. Pfida’s concept may be strong and I don't doubt their good intentions, but their service is slow, disorganised, and lacking the urgency customers often need.

Antwort von Pfida
Alhamdullilah i managed to get the keys end of May 2025. I recieved the go ahead in august 2024 and found a house in oct 2024. I wasnt aware of stamp duty in the beginning - this couldve been made apparent - i can see this has been added onto the website. I wasnt made aware of the actual process initially too - this shouldve been provided without me requesting so via email. They also stated my solicitors did not meet the requirements - however they did (was frustrating) but pfida later agreed after pushing. The process was indeed very long - however i believe pfida were accomdating and were lenient in certain situations - brother raza ullah may allah bless him was a big help. My conveyancers were accustomed to islamic purchase plans like gatehouse - however the documentation and work from pfida was far more - if conveyancers arent happy with the process this can deter further people from going with pfida. After doing the survey for the property - i had to do an asbestos survey - this again wasnt made apparent in any documentation. I believe this has been added to the website. It took 8 months from getting offer accepted - which is mindblowing - i hope pfida has addressed the time scales and ensure robust process and transparency when buying the house. I love the flexibility of the app and ability to make changes easily to monthly payment and equity payments. I can see how much i save which is very good. Furthermore - really happy with the monthly target payment - it is very competitive in the current market - and completely halal too!

Antwort von Pfida
My recent interaction with Pfida's customer service was outstanding. A representative named Taimour was not only incredibly professional but also genuinely kind and helpful. He answered all my questions promptly and clearly.
It's great to see a company like Pfida that operates in a halal way, offering reliable financial solutions that truly favour and support its customers. I highly recommend them.

Antwort von Pfida
Contact by email was smooth. I got a response swiftly the same day and another the morning after. As a contact number starts to get rolled out through which Pfida can be accessed, customer service will only improve further.

Antwort von Pfida
After considerable reflection, I have made the final decision to divest from Pfida. It has been nearly three years since I first invested, and during this time, I’ve observed a recurring pattern of uncertainty and a lack of professionalism that has ultimately led me to conclude that Pfida is not the right fit for me at this stage.
Purchasing a home is one of the most significant financial decisions in a person’s life, and it requires clarity, stability, and trust. Unfortunately, I’ve found myself increasingly concerned with a number of issues that have undermined my confidence in Pfida’s process and practices.
One of the major concerns has been the abrupt policy changes, such as the requirement for the full deposit to be invested in the GYS account three months prior to the Decision in Principle (DIP) even though you can evidence you have the sum in your personal accounts. Sudden changes like this, without adequate communication or support for customers reaching the top of the waiting list, have raised serious concerns about the company’s long-term reliability. I challenged them on this, their rationale seemed to be constantly shifting - from ensuring a “smoother and more efficient progression and preventing delays” to “managing expectations and maintaining transparency”, I don’t think their own team even knew why this change took effect. After a lot of back and forth, my case was escalated and they eventually raised the DIP without the full deposit being in the GYS account.
My second point is the lack of professionalism and clarity in communications which was very disappointing. For example, a Decision in Principle (DIP) should, as standard practice, clearly outline the full cost breakdown of financing. While this is provided transparently by other Shariah-compliant providers, with Pfida, I only received this information after raising a query—and even then, it lacked clarity on the term length and required further follow-up. Similarly, I only became aware of the Stamp Duty Land Tax (SDLT) implications earlier this year after repeatedly raising the issue. A corresponding FAQ page was only added after these inquiries.
For those interested, the max they can finance me was £295,000 with a £65,000 deposit and expected stamp duty liability of £26,000. Therefore I’d pay rent on the £321,000 (£295,000+£26,000) and their costs were “undiscounted rent £1,673. This is payable if you do not pay your target monthly payment of £1,912. The target monthly payment is £1,912; this includes a discounted rent payment of £1,588 and an equity payment of £324”. (Notice how confusing their email response is) This gives a rental rate of around 5.95% for the discounted rent payment (they didn’t provide a term time and by this point I’d have given up.)
Just so everyone is aware, they recently ceased their current product offering due to legal changes—with no timeline or proactive communication to GYS customers and seem to still be onboarding customers and doing funding rounds. Despite their commitment to transparency, this shift has not been communicated appropriately at all.
Pfida have exit fees of 0.75% which I’ve requested to be waived due to my experience with them. I’ll update the review once I get a response from them on this point.

Antwort von Pfida
AVOID!!!
Our buyers that we accepted on our house back in Feb 25 were using Pfida which there has been nothing but delays upon delays, misleading communication and false timelines throughout.
We were told back in April it would take a maximum of 12 weeks for funds to be released in order to exchange and complete, we’re now sitting at the 15th week and have been told that it will be another 6 weeks!!!
As a result of this, we have now had our onward chain pull out causing our whole chain to collapse due to Pfida’s inability to keep to their promises.
If you are thinking of using Pfida, I would reconsider unless you want to upset your sellers and risk a sale falling through due to Pfidas inability and lack of communication.
If you are a seller considering accepting an offer from a buyer using Pfida, AVOID at all costs!!!

Antwort von Pfida
I started process with Pfida. My turn was in March but after a lot of follow up.Underwriting department send me an email that I can't get a home from Pfida because I am not a UK citizen. It was all of sudden like a bomb on my head and same evening I received an email on apology that the sending person was a new staff. When I reply that email to request not to give my case to new staff the senior underwriting staff got upset and asked me to take my deposit back. I have that email in my inbox. I strongly believe, my intention to deposit with pfida was to buy home in a halal way, not to take my money back after 2 years of waiting.
Finally after providing gaurantor and all documents I got DIP in May. After getting my DIP, underwriting emailed me that DIP is cancelled because they miscalculated my affordability. When I again provide proof of my income and my savings then they reinstate DIP. They took two weeks for this and Allah knows how my family and I spend those days in tense situation.
I also received an email from underwriting department of Pfida which states that if I delay my home purchase then very soon they are introducing new product which is beneficial for me. I can't understand why they asked me to delay the purchase even after
a- they issue DIP,
b- I selected a property,
c- preliminary check of property is approve by Pfida and
d- I already paid one thousand to realestate agent.( non refundable)
Now they told me that they will check my credit and anti money laundering check and it will take 4-8 weeks but my estate agent and other experts told me it is job of only one hour. I also google which conformed estate agent statement.
Everyday with Pfida is full with tension and I am not sure that I can buy home. But I am 100% sure if because of delay from Pfida I will lose my dream home then I will go for Umra with one point agenda and will hold the gate of Kaaba shareef and will do ask Allah to take my revenge from Pfida and their staff because I invested in Pfida for Allah.
UPDATES: Sorry for delayed update.
Head of underwriting department called me on 23/06/2025 of above comments of trust pilot. He was very kind to me during conversation. He gave me enough time to explain my concerns. After long discussion he reassured me that he will arrange a property survey ASAP. Next day I received an email from my underwriting person to pay 824 pounds for survey which I paid within an hour and survey has done on 30/06/2025 . Now I am waiting for survey report and will update my comments then.

Antwort von Pfida
Started with Pfida September 2023 and just had my money back (no house purchase, lost almost two years and 8 k in process trying and failing to buy two houses).
i am not saying dont join them but i will put a summery of the main point to be aware of before you do
1- they take 6-8 months to get the process done
2- very bad in communication (no number to call and very slow in answering emails)
3- rigid criteria and some of it is hidden for example they will say house needs to be 5 years old but they have criteria for new build and they did not share it with me till very late in the process.
4- you pay them 2k processing fees pulse all surveys and their lawyer fees on top of your lawyer fees
5- you pay company stamp duty even on your share of the house as the house in their name. this will be added to the house price when you buy it from Pfida
6- the lawyer IBW they recommend cant be trusted to act swift or be honest with you. he will keep promising actions and not deliver. the KUDDUS lawyer Forid Ahmed is much better although a bit more expensive. There wasn't a time for me to switch to Kuddus lawyer before pulling out of Pfida but i had a discussion with him. He seemed oriented and honest in his response not to be able to shorten the process much but with a clear plan to help smooth the process.
7- the rent is a fixed rate of 6% they will not tell you how it is calculated but it is a fixed rate from their share and not related to rent prices in your area
8- the CEO is a good man and if you contact him he will try his best to help
9-i was 5 weeks from finishing the second house purchase when the seller pulled out as they lost faith in the long process and with the lawyer recommended y Pfida.
10- Pfida are talking about a new product that might save time and money but it has not been finalized and i lost faith with them so i pulled out
11- i secured three more houses on top of the two we tried to purchase and failed. one of the three was rejected as Pfida has another house at the same street, one rejected as it was less than 5 years old although later on they showed me a new house criteria that this house met, and one they argued about getting the title before approving the house so i pulled out of Pfida
12- i paid all my deposit as i was very close to purchase the house so it was a big sum of money. they returned my money in less than a month after the CEO intervention
Alhamdulillah, we recently completed our home purchase through Pfida, and I’m truly grateful for their support. The process was more involved than a conventional mortgage, but the team, especially Lily and Raza, guided us with patience and clarity. Lily was always responsive and thorough, while Raza’s reassurance helped ease our concerns and built our confidence in the process. What makes Pfida stand out is not only their commitment to sharia-compliant finance but also the chance to help others through ethical investment. We felt genuine baraka in choosing this path and wholeheartedly recommend Pfida to anyone seeking a riba-free home financing solution.

Antwort von Pfida
Very helpful and cooperative

Antwort von Pfida
Amazing job
Well informed and answering all the queries. A little delay in calling on the fixed appointment time, properly acknowledged the delay and apologized even though not in their control.

Antwort von Pfida
I invested a £1000 when I needed it back they said 3 months 5 months later i still don’t have my money emailed a few days ago again they said 48 hours well it’s been more then 48 hours it’s all good till you need your money back

Antwort von Pfida
I have been an investor in Pfida's GYS savings plan since September 2023, and more recently in the company itself.
They have a hardworking, sincere and highly ethically motivated leadership team dedicated to providing market-competitive home purchasing and savings products that are genuinely halal without compromise and in the true spirit of the shariah.
My experience with them has been exceptional throughout. Communications have been excellent, they have gone out of their way to accommodate bespoke requirements and to help in times of need, and most importantly, they genuinely listen to feedback and act upon it.
I notice that there has been some frustration recently e.g. with slow communications and also with some of their service providers, but I think it is also very important to note that not only have they acknowledged these issues, they have promised to address them.
Again, my experience with them has been that these are not just hollow promises - when issues do arise (as can arise with any relatively young company), they genuinely care and are very proactive in resolving those issues, and they are continuously striving to make their product the best it can be for the community as a whole.
We desperately need more genuinely halal and ethical products like these, and I would encourage all of us both to be patient with them while they iron out any hiccups along the way, and also to be proactive in supporting them so that they can continue to grow and help even more people purchase their home in a fair and ethical way who would not otherwise have been able to do so.

Antwort von Pfida
I have a GYS account with them. Had it for 2 years now. Get profit every month. Get an email every month notifying me of the profit. Had no issue whatsoever.
Was in the process of buying a property with them too. The process was smooth, although the communication could be a little faster. They were responsive and very helpful and clear at every step. At the end the property didn't fall through (seller issues) but was happy with Pfida' service. It's truly inspiring to see people trying to practice islamic finance the way it should be, not just renaming pig to cow and trying to sell it as halal. Keep up the good ethics.

Antwort von Pfida
Assalamu alaikum,
As a first-time buyer, I had a great experience with Pfida, Alhamdulillah. I purchased my home through Pfida and received the keys on 28/04/2025.
I am incredibly glad I chose Pfida as my lender. They truly stand out as one of the genuine providers of Islamic home finance in the UK. The entire Pfida team has been exceptionally helpful, understanding, and supportive throughout the process.
I highly recommend Pfida to anyone looking for a halal way to finance their home. A massive thank you to the entire team.
Nisthar Junaid
Bolton

Antwort von Pfida
Every experience I’ve had with the company I’ve come away feeling supported and reassured. Great team, assets to a great company with truly an inspirational and innovative vision. Grateful to be around for this to come to fruition.

Antwort von Pfida
I had a poor communication experience when it came to my turn on the waitlist and was devastated to (incorrectly) be told that the Home Purchase product was paused and not known when it would resume.
Since that happened, The CEO and founder reached out personally to explain the misinformation I had received. Reza Ullah put my mind at ease and apologies for the incorrect information that was given and in fact, everything was still in order and I was soon to be contacted for the onboarding process.
The customer service reached out and have since answered every question I had in great detail and I have started the onboarding process. I am looking forward to finally being able to own my own home in an ethical and Riba free way after living with parents and then having to rent for several years.
Thank you to brother Reza for reaching out and to sister Poppy Barker for the prompt advise I have received. I will update the review further down the line In Sha Allah.

Antwort von Pfida
I have had a GYS account for over a year and have put in a big deposit.
I was told that they will reach out to me in Oct 2024. I have tried to contact them 3 months and each time they say your reach out will be next month.
And in march there was no response on email except for an apology and them saying that they will contact me soon but there hasnt been a single follow up.
There isn’t even a phone number to contact.
I’m seriously considering taking legal action.
It’s a shame to represent islam (by halal finance) in this way.

Antwort von Pfida
Alhamdulillah, I purchased a halal home through Pfida and received the keys on 17/01/25. While I am grateful to avoid riba, my experience with Pfida’s service was frustrating due to delays, miscommunication, and hidden costs.
The full timescales for myself:
Signed up to GYS home account to being notified it's my turn: Jan 23 to 17/06/24
4 weeks to get decision in principle (DiP): 17/06/24 - 11/07/24
4 weeks to start full property application from house offer: 18/07/24 - 13/08/24
2 weeks for full property application: 13/08/24 - 29/08/24
Book level 3 survey: 29/08/24 - 20/09/24
3 weeks to receive correct report: 20/09/24 - 15/10/24
5 weeks to get gas, electric certificate, asbestos survey and do required works:
15/10/2024 - 21/11/24
Conveyancing stage where Pfida instructs their solicitor and do additional checks
21/11/24 - 17/01/25
The Issues I Faced:
1. Misleading Timelines – Pfida initially stated that the conveyancing process would take 2-4 months from the full application stage. However, both their underwriters and my solicitor indicated a 5-6 month timeframe. From my experience and speaking with other Pfida customers, the reality is 6-7 months, making their advertised timeline misleading.
2. Slow Underwriting Process – Getting a Decision in Principle (DiP) took 4 weeks, followed by another 4 weeks before they even started the full property application. They initially rejected my property before the full application process, due to high Radon level, without providing evidence. I purchased a £4 report to show that my property was fine. Pfida did not carry out an accurate check for my property and they checked the whole area instead. The document requirements were excessive, requiring months of payslips, bank statements for both DiP and full application stage, and even two years of P60s. They also asked about numerous transactions, including small ones.
3. Communication Issues – Pfida mainly communicates via email, which led to delays when other parties (estate agents, surveyors, solicitors) missed their messages. There is no phone support, meaning I often had to chase third parties myself, essentially doing Pfida’s job. My seller became frustrated and nearly pulled out due to the prolonged process, especially as their mortgage offer was expiring. In fact, the seller had to email Pfida’s CEO directly to speed things up.
4. Strict and Costly Survey Requirements – Pfida’s surveyor flagged numerous issues, some reasonable but others excessive. Initially, they insisted I demolish and rebuild my garage at a cost of 35k within 3 months, which was unrealistic. After multiple discussions, they allowed me to repair it at a lower cost within 6 months. Pfida requires gas and electrical safety certificates, something typical residential buyers do not need, which frustrated my seller.
5. Mistakes and Delays in Offer Letters – Pfida sent incorrect offer letters twice and only provided the correct one a few days before completion, adding unnecessary stress.
6. Final Conveyancing Delays and Last-Minute Requests – Once I reached the conveyancing stage, I expected the process to move smoothly. However, Pfida informed me that it would take another 12 weeks, despite us already being in a lengthy process. It was only due to my seller’s persistence and direct complaints to Pfida that things were expedited. Even then, Pfida introduced last-minute property enquiries and costly requests, adding further frustration to the seller and I.
7. Unexpected and High Costs – Pfida is more expensive than other Islamic home finance options. Hidden costs include:
Landlord Stamp Duty (16k for myself) – not clearly stated on their website. When I eventually fully own my home, I will have to pay stamp duty again.
Ongoing Certification Costs – Annual gas and electrical certificates, and an EPC certificate every 10 years.
Expensive Legal and Survey Fees – Pfida’s solicitor cost 1.3k, and their surveyor charged £930.
Rental rate is 6.4% when you include massive stamp duty.
Rent Increases Over Time – Pfida’s rental model means rental payments increase in line with house prices, meaning monthly payments could double over 30 years.
Positives About Pfida:
Fully Halal – Pfida’s model is completely interest-free with no grey areas, unlike Gatehouse and StrideUp.
Some Flexibility in Property Criteria – They allowed me to purchase a home slightly below EPC C (I am required to improve it within 3 years) and older than their usual 80-year limit (mine was 86 years old).
Friendly and Professional Staff – While the process was frustrating, their staff were polite and responsive via email.
Streamlined Document Upload System – Pfida asks for documents in bulk and uses an online portal, which made submissions easier.

Antwort von Pfida
I recently completed a property purchase in Cardiff with Pfida, and while I’m grateful for their existence—without them, I would never have been able to buy a home—it was a long and often frustrating journey.
The Timeline & Funding Challenge
I initially invested in Pfida’s fund in October 2022 with the expectation that funding would be ready for me by January 2024. However, in January 2024, I was informed that I would need to wait another 18 months unless I invested an additional lump sum, which would allow funding to be available in June 2024. Even after that, my offer on my house was accepted in July 2024, but I didn’t receive the keys until January 2025—a six-month process that felt unnecessarily slow due to operational inefficiencies.
Why We Need Pfida to Succeed
I truly want Pfida to thrive because their model offers an ethical alternative where traditional mortgage options are either haram or other islamic mortgages come with terms that I couldn't get fully comfortable with. The ummah needs more products like this. However, the entire customer journey was filled with inefficiencies, delays, and some impractical contractual requirements. To their credit, Pfida showed some pragmatism, agreeing to certain amendments, but it’s clear they need to invest heavily in their systems, automation, and customer experience to scale successfully.
What Worked Well?
Manju, our dedicated handler, was excellent. She was prompt, listened to our concerns, and genuinely tried her best to make things work. However, she seemed limited by Pfida’s rigid policies and overall risk-averse approach.
The customer dashboard is well-designed, and the charts are a useful tool for tracking finances.
What Needs Improvement?
1. Excessive paperwork – We had to submit the same documents multiple times, often being asked for different forms of ID even after providing them earlier.
2. Limited solicitor and surveyor options – We were forced to use Pfida’s pool of solicitors and surveyors, who were slow and expensive. Additionally, we had to pay for the highest-level survey at our own expense, which felt excessive.
3. Unclear tax implications – The stamp duty land tax (SDLT) was significantly higher because the property is legally owned by an entity rather than an individual. This wasn’t clearly communicated on Pfida’s website, and it was a costly surprise.
4. Unrealistic rent calculations – The rent we are paying is £1,000 more per month than my current rental home, which is just one room smaller and one minute away. I understand this is how Pfida generates revenue, but it makes their product inaccessible to many Muslims. Without a more competitive structure, only high earners will be able to afford this model.
5. Concerns about rent increases – My suspicion is that Pfida will increase the rent aggressively at rent reviews, meaning I will need to actively reduce the equity balance to keep costs manageable.
6. Delays and lack of proactive communication – We had to chase frequently for updates and push to keep things moving. A more structured and transparent process would have made a huge difference.
Final Thoughts
I am grateful to Reza and the Pfida team for creating this model, but under their current operations, I struggle to see how they will scale. They should look at conventional bank processes, particularly around the customer journey, automation, and reducing unnecessary restrictions.
Pfida has a huge opportunity, but they need to refine their execution if they truly want to make homeownership accessible for more Muslims.

Antwort von Pfida
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