Nobody was in there when arrived to the shop, waited till after our appointment time. The vibe was off could feel the 2 staff whispering to each other with us sitting there. Kept questioning about oth... Mehr ansehen
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Das sagen Bewerter
Honestly best experience I’ve had at a prom dress shop so far after visiting many! Hats off to the young ladies working here couldn’t do enough for us from start to finish, extremely friendly staff. M... Mehr ansehen
After a rather long wait about one and a half over our appt time we finally had a really happy and helpful experience Our asst Leah T was so patient and helpful and after trying so many beautiful dr... Mehr ansehen
Amazing customer service, met with a friendly smile, polite, leah who helped me had a great knowledge of the dresses in the shop and what would suit best. The dresses were absolutely gorgeous and ve... Mehr ansehen
Unternehmensdetails
Informationen, die aus verschiedenen externen Quellen stammen
The UK's largest dress collection. Come and shop our designer prom dress collection in-store and online. Book your appointment now!
Kontaktinformationen
Off Cronehills Linkway, B70 8NS, West Bromwich, Vereinigte Staaten
- soniquedresses.co.uk
Hat 33 % seiner negativen Bewertungen beantwortet
Antwortet meist innerhalb von 1 Woche
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Das haben sich andere Leute angesehen
Nobody was in there when arrived to the…
Nobody was in there when arrived to the shop, waited till after our appointment time. The vibe was off could feel the 2 staff whispering to each other with us sitting there. Kept questioning about other shops while trying dresses on, just not a nice vibe overall felt uncomfortable at times.
Awful!!!!!
Last week, I visited your store with my sister to buy her prom dress. I also bought my own prom dress from your store a few years ago, which is why we chose to return.
We had an appointment booked, we explained this to a member of staff. She then asked if we had a parent with us, and I explained that I am my sister’s legal guardian. She proceeded to ask my age. When I said I was 18, she told me this was against your policy and that I needed to be 21 for supervision.
This was extremely frustrating, as I am legally my sister’s guardian. I tried to explain that it is just me, my sister, and our dad at home, and asked what we were expected to do. The colleague then quite rudely replied that “your dad will have to come and sit with you in the changing room.”
At this point, I was already upset, and I could see my sister was becoming distressed too. I asked why he would want to do that, which I think is a fair question. In a shop full of young girls shopping with their mums, why on earth would a dad want to sit in a changing room? I was then told we had no choice. She asked for the name on the booking and walked off, leaving us standing there.
I do not understand how I am allowed to be my sister’s legal guardian, yet I am not allowed to accompany her prom dress shopping. After leaving, I contacted multiple other prom dress shops to check their policies, and every single one confirmed that 18 is acceptable. As it should be — 18 is a legal adult in this country.
The way this situation was handled was upsetting, unnecessary, and unprofessional. I would appreciate an explanation of this policy and how staff are trained to deal with situations like this, as it completely ruined what should have been an exciting experience for my sister.
Crooks
Phone calls are ignored, emails go unanswered, and we ultimately had to go into the shop in person just to discover they had charged us £800 for a dress priced at £600. When challenged, they attempted to justify the extra £200 by claiming the dress was bespoke and made specifically for us despite the fact that an identical dress in the correct size was already in the shop and could have been sold to us directly.
When we later returned to the shop, the very same dress was on the sale rail after changing the price on their website from £600 to £800 This came as no surprise, as I had spoken directly to the dressmaker that day, who confirmed the dress was discontinued and no longer being made. Despite this, the shop tried to refuse selling it to us for anything less than full retail price.
The whole experience was outrageous, misleading, and deeply unprofessional.
Unfortunately, my daughter had her heart set on this dress, so we had no choice but to swallow it and buy a sale dress at full price.
If you’re considering buying a dress, I strongly recommend going to Caroline Bramley in Solihull instead their service was outstanding, honest, and an absolute pleasure to deal with.
Initial - Prom Dress Selection & Try On
Took my Daughter to Sonique for a Prom Dress selection and try on and it was such a lovely experience. Leah T was very attentive and listened to my Daughter's likes and dislikes whilst also suggesting other dresses that hadn't been considered however was not pushy of my Daughter declined her choices.
The whole atmosphere of the shop was welcoming and the changing rooms with small runway & individual as well as large mirrors along with the decor was just fab!!
Thank you Leah for being so lovely and assisting my Daughter, you made her experience just how it's meant to be (even with trying on 10+ dresses haha)
Can't wait to come back and retry her final two. 💗
(Shall edit/update review should things change on 2nd fitting and final collection but at the moment, very happy).
We had a wonderful experience at Sonique Dress Heaven
We had a wonderful experience at Sonique choosing my daughters prom dress. We were encouraged to try lots of different styles & colour options. Scarlett in particular was very helpful, patient & enthusiastic. She gave lots of good advice & we didn't feel at all rushed into making a decision. My daughter is so happy with her choice & we also have lovely photographs with the lovely prom backdrops at the store. Thanks so much for a lovely experience!
This company turned my sister's wedding…
This company turned my sister's wedding into a nightmare. I won't waste any more time on them; all I can say is to please avoid using their services. They may have a glamorous website, but unfortunately, they are just a group of amateur crooks behind it.

Antwort von Sonique Dress Heaven
Prom dress duplicated
Well where do I start. I had an appointment on 1st March 2025 with my daughter to purchase a prom dress. The initial appointment went well and the service was good so we purchased a new season dress for £600 and paid in full. The dress was expected to be delivered to the store end of May 2025. After emailing a couple of times the dress was ready on 10th June 2025, a small delay but ok as still had time before the prom which was 11th July 2025. Another appointment was then arranged to try on the dress. At this appointment the dress was there and waiting in the cubicle, on trying on the dress i notices a simple stone missing, I flagged this with the Sonique representative who apologised and advised there was nothing that could be done. I accepted as my daughter was gleaming with pride irrespective of the missing stone and it was not that noticeable (I just have an eye for detail). We left the shop with a happy 16 year old. This is where it gets so much worse…
On arrival to the prom venue whilst I was awaiting for my daughter to arrive in her car I noticed another girl in the exact same dress in the exact same colour!! To say I was upset is an understatement. We was sold the dress with a policy in place that states only one dress in a particular style could be sold to each school to ensure nobody else could have the same dress even in a different colour, yet I am looking at another girl in the exact same dress and colour. My daughter on exiting her vehicle soon noticed this also! In that moment all the planning and effort put into to ensure my daughter had the once in a lifetime experience was gone. She was heartbroken! She spent most of her night crying as she had looked forward to this for so long and now she did not feel special. All she asked for was to feel special for this 1 day!
I have contacted sonique who have confirmed that the dress was sold again due to a human manual error and offered partial refund of £180! Which is an insult after they have breached their own policy! I have rejected this and asked for a full refund as their mistake ruined the only prom my daughter will ever get. I have not yet received a response and it has been nearly a week since I rejected the offer!
Appointment cancelled with no explanation or notice
I had booked a special occasion appointment, but it was cancelled just a few hours beforehand without any explanation. I received both an email and a text informing me of the cancellation, but no reason was given. I tried calling to find out more but got no answer, so I left a voicemail requesting a call back, which was never returned. Disappointing as was looking forward to visiting and a simple explanation would have been appreciated.
Great experience from start to finish
Great experience from start to finish, dress was beautiful and even more beautiful on Lexus, she looked and felt a million dollars, thank you Red Carpet Ready
A mixed review - would not recommend
Such a mixed review. Couldn’t fault the service when choosing my daughter’s prom dress but upon collection the service was very poor. The dress cost £600 but hadn’t been steamed and assistant said “it’s just come out of the bag” which was totally unacceptable. We were told we needed to rebook to have the dress steamed but we live an hour away so ended up having to pay someone local to steam it. Upon collection I was told I hadn’t paid when in fact I had and luckily had my paperwork with me as I’m not sure what would have happened without it. After an initial lovely experience, the collection meant I would 100% not recommend this company as the sparkle was taken away by the collection service. What should have been an amazing experience was in fact a shambles. Such a shame.

Antwort von Sonique Dress Heaven
The staff were very helpful and showed…
The staff were very helpful and showed me several suitable options, I found a dress that exceeded my expectations and I enjoyed the whole experience
Amazing customer service thank you ☺️ I…
Amazing customer service thank you ☺️ I bought a lovely dress for my daughter she was absolutely over the moon! Couldn’t recommend Sonique enough! My daughter looked like a princess and the prices were so reasonable!
Poor, unprofessional and seriously lacking customer service
Thank you for your reply..
1. From your response I feel you have lacked customer service again. Firstly, you have named your staff which you clearly should not do in a public review. My review was aimed at management & the customer service experience, which you can not say was a good one. I never once said your staff gave a bad customer service experience, if it hadnt been for them, we would not have left with a dress.
2. All the dresses we looked at & it was around 15 did not have prices on, so I do not agree with what you stated. Yes you gave a discount but this still left the dress at a high price for it to be returned with twisted straps & a dress fault, which you have neglected to acknowledge, again poor customer service. You say, unprofessional simply did not take place - yes it did from management, not your staff. The customer experience was poor, sorry but it was. You were not there personally & must feel your set up is professional but I & now I know others unfortunately do not agree.
3. Yes I was fed up with being in another shop to buy a prom dress, had I received a great customer experience, I would have left feeling good about it. The only thing the previous shops we visited lacked was the range of dresses you had available, their customer service & communication was way above.
4. You assume I assumed certain things you point out but all I have done is put forward a review as to how I felt, the fault in the dress & the customer service I had received.
5. Whilst I understand your will to have me contact you again (which normally I would most certainly do), you must acknowledge how difficult this is. You have to make appointment online, you do not have a phone line, there's no manager in store. I only have 5days to sort this dress out, which I should not have to do with the amount of money I paid, plus if your staff were trained in the way you say they are, they would have realised the faults, instead of me pointing it out in the shop, being refunded £15.00 which would not cover alteration costs & also a serious fault which my seamstress has very luckily pointed out. You have also not considered people who are disabled or struggle with other things, I am not able to run about sorting problems that should never happen when your buying from a store like yours, selling what you sell. This is why I went to your store, thinking it would be hassle free.
6. I feel you have not took my feedback well & will not learn from it. You have completely dismissed the issues & assume every visit goes well. So whilst I know its not nice to receive a bad review, I stand by my first review.

Antwort von Sonique Dress Heaven
The PRESSURE to buy is REAL people!
Lots of dresses to try on but very limited information on prices and policies. Also, a LOT of pressure to buy on the day or reserve (and pay a deposit). We reserved a dress and paid the deposit which we were told was non-refundable. However, we discovered that another student had purchased the same dress from another source which meant that my daughter obviously did not want to continue with that dress choice. When we contacted the store to explain and provided evidence that the same dress was already going to the prom, we were told that our £50 deposit was non-refundable and that we were welcome to put the £50 towards another dress. The reality was that a) there was no other dress that Sonique sell that my daughter felt comfortable wearing (we spent 3 hours at the store on our appointment day and tried on at least 15 dresses) and b) we live over an hour away so the practicalities of returning were challenging. We feel that our circumstances around the duplication of the dress are fairly unique and despite a few emails back & forth explaining this and trying to be reasonable, it is clear that the store have no inclination to refund (even as a gesture of good will) and we are down £50 which is a shame and really reflects the one-star review. I would say that the pressure to reserve if not buy on the day is BIG and when you are attending with a daughter who is very keen to source her dream dress, the pressure is REAL people! We won't recommend the store unless we receive our deposit back in full. I just feel that it is sadly both unprofessional and immoral to hold on to customers money under our particular circumstances.
Didn’t have an appointment but still…
Didn’t have an appointment but still put us in. Lovely and kind staff. Took their time to make sure the dress was my perfect fit.
This shop makes such an effort to make…
This shop makes such an effort to make you feel special from the minute you walk in.
The range of dresses is fantastic and the staff are always helpful. Leah made us feel really welcome and looked after
Where to start
Where to start! We visited Sonique yesterday to find a prom dress for my daughters prom in July, we where greeted and got to browse the store. Once we had a browse, one of the girls came over to us to help choose dresses to try on. They then check to make sure no one else from their school has the same dress (brilliant idea!) Then we got taken into the back where there is a huge room lots of mirrors & beautiful decor to take lots of pictures. We had a wonderful time finding a dress. We found the process super easy, now we are waiting for the dress to arrive in store. Thank you so much to the staff for making such an amazing memory for our family!
5⭐️ - amazing
I had the BEST experience shopping for my prom dress here! The staff were incredibly friendly, patient, and genuinely helpful. They really listened to what I wanted and helped me find the perfect dress without being pushy at all. The selection was amazing—so many styles, colors, and sizes to choose from. I must have tried on at least a dozen dresses, and they were supportive through it all. I left with a dress I absolutely love and felt like a total princess. Highly recommend this place to anyone looking for their dream prom dress!
Staff are so helpful.
Staff are so helpful.
Grand daughter found her dream prom dress.
Would recommend
My Daughter was extremely happy with…
My Daughter was extremely happy with her visit to Sonique, all the staff made her feel comfortable and she was very happy with the service there. would recommend.
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